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Step 5: If someone already listed your business on Google’s business listing or on Google Maps, it may appear after you enter your business’s name. Step 4: Enter your business’s name in the search box. Step 3: Click the blue “Manage Now” button. When people perform a Google search for a product or service, Google typically returns the Google Map Pack along with websites that earn top rankings for those search terms.

Enhanced Ability to Compete with Large Businesses: Google Business Profile also gives smaller businesses the opportunity to compete with large businesses in a similar market.

One of the best ways to increase your chances of being included in Google’s Map Pack, is to optimize your Google Business Profile listing. Much like landing on the first page of search engine results, inclusion in the Google Map Pack will increase the likelihood of someone viewing your website or accessing your services.

Potential Inclusion in the Google Map Pack: By using Google Business Profile, you give your business a chance to appear in the Google Map Pack - the Google Map with three businesses listed underneath it that you see when you search for a local business.Using the “Insights” tool, you can see the search terms your visitors use, how they interact with your listing, how many views your listing receives, and more. Useful Analytics: Google Business Profile users have access to analytics about their Google Business Profile listing.

Additional, Free Content: Because Google users can add reviews and photos to your Google Business Profile listing, your company can receive additional content at no cost.

Detailed Directions to Your Business: When people locate your services through Google Maps, they can receive step-by-step directions on how to reach your location.Free, Online Tool: Using Google Business Profile and its business listing feature is completely free.According to Google, online visitors are 70 percent more likely to choose a business with a complete Google Business Profile listing. Improved Trust Factor: Having a Google Business Profile listing will automatically increase your business’ trust factor.

Just remember to read every review and respond in a professional manner. It also can help you identify areas for improvement.

Enhanced Reputation Management: Reading and responding to your business’ reviews on Google Business Profile is a key way to maintain a good rapport with current and potential customers.

For example, this essential information includes your hours of operation, your website and physical addresses, and photos.

Broader Promotion of Essential Business Information: When you claim your Google Business Profile profile, you can add key information about your business that will appear on SERPs and Google Maps.

Increased Brand Awareness: A Google Business Profile listing can help people find your business as well as improve your local SEO, which will increase your brand awareness within your local community.

TRUiC’s Top 10 Benefits of Google Business Profile: From improving your business’ placement on SERPs to helping you manage your business’ reputation, all businesses can benefit from signing up for this service. Having a Google Business listing can help your business in several ways.

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